19

Dec 2018

Boost brand marketing?

When it comes to finding people to promote or champion a brand, companies typically look outwards in search of happy customers. However, this means many could be overlooking a far more valuable internal asset – their own employees. Employee advocates are those that actively promote the company they work for. This can be through posts on social media, word of mouth referrals, or by becoming an expert or spokesperson for their organisation. So, how can employee advocates enhance brand marketing – even more so than other customers? Here are just five benefits, along with examples of brands that have successfully used the strategy. Greater reach According to research from LinkedIn, employees collectively have social networks an average of ten times larger than a single corporate brand. So, by utilising these networks, brands can automatically extend their reach, ensuring that more people become aware of their company (and something positive relating to it). Interestingly, LinkedIn al

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6

Mar 2019

Social Media Polls

This also looks to be due to the rise of teen polling app, Polly, which gained huge popularity on Snapchat last year. So, what are the benefits for brands on social media? Here’s a look at how some are using polls, and the reasons why they can be an effective part of an overall social media strategy. 1. Feedback and insight According to a survey by Wunderman, 79% of consumers say they want brands to actively demonstrate that they ‘understand and care’ about them before they make a purchase. Polls are a great way to demonstrate this, allowing brands to ask for direct feedback on products or general customer experience, and in turn, letting users know that their opinion is valued. People are perhaps more likely to respond on social media, too, especially in comparison to email surveys or requests that create more disruption to the user experience. Responding to a poll takes little thought or consideration, making it an easy and seamless way for brands to gain insight. This is partic

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27

Mar 2019

Education: Vivisection

Our Educational System is Vivisection! Vivisection? That is the experiment conducting on a living organism. Lab Rats That’s what we are! This educational system which we are already trapped in, is doing different experiments on us and failing. They keep on trying with new experiments. And students keep on being lab rats. Albert Einstein once said, ‘ If you judge a fish by its ability to climb a tree, it will love its whole life believing that it is stupid’. Our Educational System is too funny that they not even make the fish climb trees but also making them do a ten-mile run. Funny! Our Educational System is absolutely the reason for killing individuality and creativity. The System tells us what to say, what to think, they will also be crazy as they say “Raise your hand if you wanna speak”. Straight rows. Nice and Neat. Silent. Stupid. That’s what they want. Systems now! they say em what to think. My doubts: Why are teachers being so Retro? Why are they spoon feeding? Is there any te

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